Cool Ash Brunette Color Expansion

Introducing three new Cool Ash Brunette shades —Mocha Latte, Hazelnut Mousse, and Toasted Almond— created to expand our brunette color assortment with the cooler, more dimensional tones you’ve been asking for. Inspired by salon color trends, each shade blends cool brown undertones with subtle highlights and a soft shaded root for realistic dimension without harsh contrast or excessive warmth. 

Now available in 34 bestselling styles across synthetic, Heat-Friendly synthetic, and human hair fibers, the Cool Ash Brunette color expansion makes it easy to find a cool-toned brunette shade in any fiber. From lighter ash brunettes to deeper cool brunettes, these natural-looking, lived-in shades offer a modern alternative to warmer brunette tones.

Color Descriptions

6B/22S6 | Toasted Almond:

A blended medium brown with light brown highlights and a medium brown shaded root. The cool-toned base and delicate highlights add understated dimension for a natural, modern brunette look.

5/8S4 | Hazelnut Mousse

A blended medium brown with light brown highlights and a dark brown shaded root. Cool undertones and subtle dimension create a natural, salon-inspired brunette with a soft, lived-in finish.

4/10S4 | Mocha Latte

A blended dark brown with medium brown highlights and a soft shaded root. This cool-toned brunette creates natural-looking dimension while maintaining a rich, sophisticated depth.